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Owner interviews

The people behind Williamson County’s local businesses

We ask local owners real questions and publish their answers in their own words, with careful editing for clarity.

Tua
Kandace Ayala · Georgetown

🌎 Less Planning, More Exploring with Tua

What does your business do, in your own words?

Tua is a travel planning business, but at its heart, I make complicated things feel easy. I help people plan and book travel around what actually matters to them: who's going, why they're going, and what they want the experience to feel like. That might be a family vacation, a Disney or cruise trip, a milestone celebration, a group trip, or business travel and meetings. I can take on as much or as little planning as you need, from finding the right hotel or cruise to connecting all the moving pieces of a more complicated trip. My background is in meetings, events, project management, and client strategy, so I naturally think about the details, the logistics, and what can go wrong before it becomes a problem. I'm a dot connector. I like figuring out how all the pieces fit together and then making it feel simple for the person traveling. People and purpose come first. The logistics should feel easy. That's really what Tua is about: you bring the why, and I'll handle the how.

Sweetest Cookie
Tammy · Leander

How an Army Veteran Built Leander’s Sweetest Cookie

What does your business do, in your own words?

Sweetest Cookie is my little creative outlet where I get to make decorated sugar cookies for people's special occasions. I love taking an idea someone has in their head and figuring out how to turn it into a cookie. Every order is different, which keeps it interesting for me. After spending so many years in the military, I really enjoy having something that lets me slow down, be creative, and make people happy.

Althea Movement Co.
Kelsey Tardif · Leander

Althea Movement Co.: Bringing Pelvic Floor Care Home

What does your business do, the way you would say it to a neighbor?

I am a Doctor of Physical Therapy specializing in pelvic health physical therapy. My business is a concierge or in-home physical therapy practice treating women throughout the lifespan: female athletes, pregnancy, labor and delivery prep, postpartum recovery, and pelvic floor dysfunction throughout the lifespan to get women back to their goals.

April Aguren Realty
April Aguren · Round Rock

From neighbor to Realtor: Meet April Aguren of April Aguren Realty

What does your business do, in your own words?

I help people buy, sell, and invest in homes across Round Rock and Avery Ranch. Most of my clients are buying their very first home, but I also work with real estate investors and with people 50 and older making a big move later in life. Whatever brings someone to me, my job is the same: build a clear plan around their budget and timeline, then walk with them through every step until the keys are in their hand. No pressure, no confusing jargon, just someone in their corner who's actually done this before. 20+ Years Real Estate Investor · Realtor® · Seniors Real Estate Specialist® (SRES®) · Hoyden Homes Brokerage · Texas License SA848552

Lone Star Tallow
Lone Star Tallow

Lone Star Tallow Started With a Curiosity About Ingredient Labels

How did you get started? Give us the origin story.

I've always been interested in health, fitness, and being intentional about what my family eats and uses. Over time, I started paying more attention to ingredient labels, not just in food but in everyday personal care products. That curiosity eventually led me to beef tallow and the idea of making my own products. I started experimenting with different ingredients and formulations, especially deodorant. I wanted something simple that I would feel good about using myself and sharing with my family. What started as experimenting with ingredients eventually turned into Lone Star Tallow. I never really set out with some grand business plan. I just had an idea, started making things, and realized it was something I genuinely enjoyed doing.

Murals by Tiffanie
Tiffanie Lewis · Cedar Park

Murals by Tiffanie Brings Hand-Painted Walls to Cedar Park Homes and Businesses

What does your business do, in your own words?

I hand-paint and hand-design murals for local businesses and homes in the area. I create custom designs to fit the space well, bringing your walls to life. The murals I create will be an extension of your space, a place that draws people in to linger and interact with your brand. Think entryways, lobbies, accent walls, photo-op walls, waiting areas, small and large feature walls. I will help you decide the optimal space to paint for the most impact.

PT Liftology
Daniel Cole · Cedar Park

PT Liftology Brings One-on-One, Cash Pay Physical Therapy to Cedar Park and Leander

What does your business do, in your own words?

PT Liftology is a physical therapy clinic with locations in Cedar Park and Leander, TX. We primarily work with athletes and active adults who want to get out of pain, keep training, and prioritize movement as a way to stay healthy. Most people come in thinking they're gonna be told to stop lifting or stop running for 6 weeks, and that's pretty much the opposite of what we do. Every session is a full hour, one on one with our PTs. No aides, no techs, no getting passed around. It really is a new way of doing physical therapy that has been a huge relief for our patients. They know they are getting the best care possible. We see a lot of back pain, neck pain, shoulders, hips, knees, running-type injuries and pain, lifting injuries in the gym, and people coming back from surgery. We use hands-on manual therapy, dry needling, and a lot of strength work that fits whatever sport people love to do around Austin. The best part is that we're cash pay, so insurance isn't telling us how long we get with you or what treatments we can and cannot do. No limitations, and everything therefore is individualized for the people we are helping. Another fun fact is that we teach continuing ed courses for other PTs on how to work with lifters, which is kind of our way of trying to make the whole profession better. We also work closely with schools around Austin to help their physical therapy students learn as much as they can before becoming doctors of physical therapy.

The Kids Bookshop
Ann Kimura · Leander

From a Leander Garage to a Storefront: The Kids Bookshop Finds Its Home

How did you get started? Give us the origin story.

I was selling books out of my garage for 4 years here in Leander. My husband and I bought our first house, and within a month or two of having a couple of weekend book sales, a neighbor reported us to the city of Leander and we received a letter saying we couldn't run a bookshop out of our garage. I quickly reached out to my friend and fellow chamber member, Esmeralda Gonzalez, and found a spot down the hall from her photography studio. We opened our doors August 22, 2025. Even though I was angry at first at that unknown neighbor who reported me, I'd like to thank them now, because owning a bookshop and being a librarian has been a dream of mine for more than a decade!

Melissa Davis, LPC-Associate
Melissa Davis · Georgetown

Melissa Davis Offers Counseling and Walk-and-Talk Therapy in Georgetown

What does your business do, the way you would say it to a neighbor?

I provide individual and couples counseling in Round Rock, Georgetown and throughout Texas via telehealth. I help adults navigate relationship challenges, anxiety, life transitions, substance use and recovery, grief, trauma, and feeling overwhelmed or stuck. My approach is warm, collaborative, and practical, integrating evidence-based counseling with attachment, mindfulness, and somatic approaches. I also offer walk-and-talk and nature-based counseling in the Georgetown area. Free 15-minute consultations are available to help determine if we're a good fit.

Michelle Patterson, Realtor
Michelle Patterson, Realtor · Cedar Park

Michelle Patterson Helps Central Texas Clients Buy, Sell, and Invest

What does your business do, in your own words?

I help people buy, sell, lease, and invest in real estate throughout Central Texas. I really listen to what my clients are looking for and help them understand their options without making the process feel overwhelming. My background as a Certified Residential Appraiser gives me a unique perspective on property values and the market. My goal is to give clients straightforward, knowledgeable advice so they can make decisions they feel good about.

AMP Appraisals, LLC
Michelle Patterson · Cedar Park

At AMP Appraisals, Every Central Texas Property Tells a Different Story

What does your business do, in your own words?

AMP Appraisals provides residential appraisal and home measurement services throughout Central Texas. I work with homeowners, real estate agents, lenders, attorneys, and other clients who need an independent, well-supported opinion of value. I handle everything from typical homes and condos to acreage, new construction, manufactured homes, and more complex or unique properties. My goal is to provide a thorough, defensible appraisal while also being responsive and easy to work with.

Portrait Design by Esmeralda
Esmeralda Gonzalez · Leander

How Portrait Design by Esmeralda Turned a College Tour into a Career

What does your business do, in your own words?

I'm a professional portrait photographer specializing in headshots, personal branding, and family portraits. But to me, it's about more than taking a picture. I help people tell their stories through photographs, whether that's showing up professionally in their business or preserving their family and the people they love for future generations.

Enchanted Gardens Soapery LLC.
Marlena Johnson · Hutto/Round Rock

Two Years of Study Before the First Batch at Enchanted Gardens Soapery

What does your business do, in your own words?

I create small-batch artisan soaps and bath and body products with a focus on beautiful fragrance, quality ingredients and the experience of everyday luxury. Enchanted Gardens Soapery grew from my love of creating something beautiful by hand. Today, I make artisan soaps, body butters, sugar scrubs and other bath and body products, along with thoughtfully curated gifts. I want someone to pick up one of my products and feel that a great deal of care went into creating it.

Breathe Flow Heal
Holly Bentley · Cedar Park

Breathe Flow Heal Is a Personal Trainer for Your Nervous System

What does your business do, in your own words?

I help people who feel like their body is stuck in survival mode learn how to feel safe again. Many of my clients come to me feeling anxious, overwhelmed, exhausted, in pain, unable to sleep well, or simply knowing that their body has been carrying stress for far too long. Through gentle, body-based techniques like Spinal Flow, Spinal Energetics and Somatic Breathwork, I help clients regulate their nervous system, release stored tension and reconnect with their body's natural ability to heal. I often describe what I do as being a personal trainer for your nervous system. We can't eliminate stress from our lives, but we can train the body to become more resilient and flexible in how it responds to stress. My goal is to help people spend less time stuck in fight, flight or freeze and have greater access to the rest, connection and healing their body is capable of.

Curbside Compost ATX
Curbside Compost ATX

Curbside Compost ATX Keeps Local Food Scraps Out of the Hutto Landfill

What does your business do, in your own words?

Curbside Compost ATX offers residential food waste pickup and composting service in Williamson County, TX. We live here and care about our environment. Our curbside food scrap collection makes it easy to compost at home: no backyard pile, no turning, no smell. We provide a 5-gallon airtight bin, bi-weekly pickup, bin cleaning, and compostable liners. No contracts, cancel anytime. Family owned. All collected food scraps are processed at a local Austin-area composting facility and returned to Central Texas soil. Services available in Cedar Park, Round Rock, Georgetown, Leander, Liberty Hill, Pflugerville, Hutto, Taylor, Lago Vista, and surrounding areas.

Sabrina Design & Production
Sabrina Blackwell · Leander

Sabrina Design & Production Has Spent Over 20 Years in Graphic Design

What does your business do, in your own words?

My projects include marketing materials for small businesses, associations, and individuals; event collateral, especially for non-profits and fundraisers; and production work on educational materials, magazines, programs, ads, brochures, postcards, and social media.

Sixth Gen Construction
Josh Herrington · Georgetown

Sixth Gen Construction Builds on Six Generations of Family Tradition

What does your business do, in your own words?

The Herrington family construction legacy runs deep, with over a century of combined experience passed down through six generations. What began as a small family operation has grown into a trusted name in Central Texas, known for reliability, craftsmanship, and customer service. Sixth Gen Construction embodies this rich history while embracing modern techniques and solutions to meet today's construction needs.

Chris Hudson · Georgetown

Hudson MSP: One Accountable Technology Team for Georgetown Businesses

What does your business do, the way you would say it to a neighbor?

We help Georgetown businesses keep their technology reliable, secure, and easier to manage. That means supporting employees, managing Microsoft 365, protecting devices and networks, planning backups, and coordinating the vendors behind the scenes. Most of our clients want one accountable team they can call instead of having to chase several different providers whenever something stops working.

ROAM Roof & Solar
John OBrien · Leander, TX

ROAM Roof & Solar Brings a Veteran's Approach to Central Texas Roofing

What does your business do, in your own words?

ROAM Roof & Solar is a veteran-owned roofing company serving Central Texas. We help homeowners and businesses with everything from roof repairs and replacements to storm damage, gutters, skylights, ventilation, and attic energy efficiency. At the end of the day, our job is to take something that can feel overwhelming and make it simple: give people honest answers, do quality work, and take care of their home like it's our own.

Jarrell Pest Control
Matt · Jarrell

Jarrell Pest Control Explains How Its Local Referral Service Works

What does your business do, the way you would say it to a neighbor?

Jarrell Pest Control helps people in Jarrell and nearby communities figure out what to do when they have a pest problem. You tell us what you're dealing with, whether it's ants, termites, rodents, mosquitoes, roaches, or something else, and we help connect you with a pest control provider that serves the area. We're essentially the local starting point so you don't have to spend time figuring out who to call. There's no obligation to use the provider you're connected with.