01What does your business do, in your own words?
Tua is a travel planning business, but at its heart, I make complicated things feel easy. I help people plan and book travel around what actually matters to them: who's going, why they're going, and what they want the experience to feel like. That might be a family vacation, a Disney or cruise trip, a milestone celebration, a group trip, or business travel and meetings. I can take on as much or as little planning as you need, from finding the right hotel or cruise to connecting all the moving pieces of a more complicated trip. My background is in meetings, events, project management, and client strategy, so I naturally think about the details, the logistics, and what can go wrong before it becomes a problem. I'm a dot connector. I like figuring out how all the pieces fit together and then making it feel simple for the person traveling. People and purpose come first. The logistics should feel easy. That's really what Tua is about: you bring the why, and I'll handle the how.
02How did you get started? Give us the origin story.
Tua started with a pretty simple realization: I've always been the person people call when they need to figure something out. My career has taken me through corporate meetings and events, client management, and strategic project work, but the thread through all of it has been people, logistics, and connecting the dots. After I was laid off in 2025, I had some time to think about what I actually wanted to build next. I realized I wanted to take the part of my work I've always loved, getting to know people, asking a million questions, solving the puzzle, and making complicated things feel easy, and make that my business. So I started Tua this summer. I partnered with Fora Travel as my host agency, which gives me industry resources and relationships behind the scenes while I build Tua my way. It's still new, and I'm growing it one relationship at a time, but it feels very much like the culmination of the work I've been doing all along.
“People and purpose come first. The logistics should feel easy.”
03What would locals be surprised to learn about you or the business?
As a WilCo-based business, I think people might be surprised by how much Tua can do beyond planning personal vacations. So many small businesses and growing companies here don't have a travel department or an internal meeting planner, but their people still travel, meet with clients, attend conferences, and host company events. That's where my background really comes into play. I spent years working in corporate meetings and events, managing complex programs and all the logistics that come with getting people where they need to be. Tua can bring that experience to a small business without them needing to have someone on staff whose job is travel. And whether I'm working with a business or a family, I start the same way: I ask questions before I solve the problem. Who's coming? What's the purpose of the trip? What time do you normally eat dinner? What matters most? What do you absolutely not want to deal with? Those details change the way I plan. Could someone use AI, Google, or book everything themselves? Absolutely. But sometimes you don't need another tool. You need someone who knows what questions to ask, can connect the dots, and can take the problem off your plate.
04Why here? What made you choose this area?
We chose Georgetown pretty simply: my husband is an Austin native, and we got priced out early. But Georgetown turned out to be a really natural fit for us. We've also lived in Savannah and San Diego, so we really appreciate historic architecture and places with a sense of identity and community. Georgetown was the only suburb that checked all of those boxes for us. We still get to be close to a university, get involved in Old Town and our District 6 neighborhood, and feel a real sense of place here. It felt like a place where we could actually become part of the community, rather than just live outside of Austin.
“Sometimes you don't need a big itinerary. You just need a good place to wander around together.”
05Favorite local restaurant that isn't yours?
Kork is probably my favorite because they just happen to have a lot of my favorite things in one place: fresh vegetables and hummus, wood-fired pizza, cannolis, and a really extensive wine list. They have more than 50 wines available for tasting, so I can try something new every time I go, and their sommeliers really know their stuff. It's a real treat. It's probably not where I'd take a group of kids or non-wine drinkers though! So even when I'm recommending a restaurant, I think about who I'm with and what kind of experience we're looking for. That's part of what I love about Georgetown, and WilCo. We have so many different kinds of places to choose from depending on the person and the occasion.
06Where do you take out-of-town guests to show off the area?
Honestly, it depends on who's visiting and what we're doing. That probably sounds like a very travel-planner answer, but I really do think the best place depends on the person and the purpose. You can't go wrong with a visit to the Square or a stroll through the park. It's an easy way to show someone what I love about Georgetown: the historic architecture, walkability, and sense of community. Sometimes you don't need a big itinerary. You just need a good place to wander around together.
07What's next for the business this year?
Tua is still a new business, so this year is really about growing thoughtfully and getting the word out. I launched Tua this summer, and I'm focused on building relationships here in WilCo and getting to know the people and businesses that could benefit from what I do. I'd love to grow both sides of the business: helping families and individuals with their travel, while also connecting with local small businesses that may need help with business travel, meetings, events, or group travel but don't have someone dedicated to handling it. I'm not trying to grow as fast as possible just for the sake of growing. I want to build Tua through relationships and referrals and become someone people think of when they say, "I have a complicated trip. Who can help me figure this out?"
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