Understanding Marketing Automation

Strategy Before Software. Before rushing into configuring that cool new software with workflow triggers, drip emails, and lead scoring have a solid plan. Avoid chaotic data, frustrated prospects, and lost sales. Join other business leaders and Zoho users in person for an engaging, strategy-driven workshop that focuses on the fundamentals of effective marketing automation. Together, we’ll outline real customer paths, create behavior-based lead scoring systems, and develop smart segmentation rules that truly boost conversions.