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PRODID:-//wilcoguide.com//Events//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:2072-20260930T144500Z@wilcoguide.com
DTSTAMP:20260930T005413Z
DTSTART:20260930T144500Z
DTEND:20260930T160000Z
SUMMARY:Understanding Marketing Automation
LOCATION:The Crossover 1717 Scottsdale Dr\, Leander TX 78641
DESCRIPTION:Strategy Before Software. Before rushing into configuring that 
 cool new software with workflow triggers\, drip emails\, and lead scoring 
 have a solid plan. Avoid chaotic data\, frustrated prospects\, and lost sa
 les. Join other business leaders and Zoho users in person for an engaging\
 , strategy-driven workshop that focuses on the fundamentals of effective m
 arketing automation. Together\, we&rsquo\;ll outline real customer paths\,
  create behavior-based lead scoring systems\, and develop smart segmentati
 on rules that truly boost conversions.\n\nDetails: https://wilcoguide.com/
 events/leander/understanding-marketing-automation-2026-09-30-c3d1bad4
URL:https://wilcoguide.com/events/leander/understanding-marketing-automatio
 n-2026-09-30-c3d1bad4
STATUS:CONFIRMED
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