Terms of service
The terms that govern your use of this site.
Last reviewed:
These are the terms that govern your use of the WilCo Guide website. They are written in plain language. They are not a substitute for legal advice. We are revising this page with our lawyer before our public launch.
The deal
By using this site you agree to these terms. If you do not agree, do not use the site. WilCo Guide LLC ("we" / "us") owns and operates this site.
What you can do on the site
- Read our articles.
- Use our business directory.
- Subscribe to our newsletter.
- Claim a business listing you own.
- Pay for Pro if you operate a business and want the upgraded profile.
- Send us a tip or a correction.
What you should not do
- Scrape or republish our articles wholesale. Linking and short quotation are fine; bulk reuse is not. Our AI Crawler Policy describes our stance on machine reading separately.
- Submit false claims to ownership of a business you do not own.
- Submit malicious content, spam, or material that violates someone else's rights.
- Try to interfere with the site's normal operation (e.g. probing for vulnerabilities, denial of service).
Content you submit
When you submit content to us (tips, claim messages, photos sent for a profile), you grant us a non-exclusive license to use it for editorial and operational purposes. You keep ownership of your own content. We may decline to publish anything for any reason.
Articles we publish
Our articles are copyrighted by WilCo Guide LLC unless otherwise noted. We allow short quotation and linking. We do not allow wholesale republication without permission. See our Corrections policy for how to report errors.
Pro subscriptions and billing
Pro is a paid subscription processed by Stripe. Pricing, billing intervals, and refund eligibility are stated at checkout. Subscriptions auto-renew unless cancelled. To cancel, use the link in your billing email or contact us. We do not store card details — Stripe handles payment processing.
Third-party services
We use third parties to operate this site: Beehiiv for newsletter delivery, Stripe for payments, Web3Forms for form relay, our hosting provider for serving the site, and our database provider for storing operator and subscriber records. Their terms apply where you interact with their services. [TODO: legal review — list authoritative third-party processors before launch.]
No warranty
The site is provided "as is." We work hard to be accurate, but we make no warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not guarantee that the site will be uninterrupted or error-free.
Limitation of liability
To the maximum extent permitted by law, WilCo Guide LLC is not liable for indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenue, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses resulting from your use of the site. [TODO: legal review — counsel to set the right cap for our risk profile.]
Governing law
These terms are governed by the laws of the State of Texas without regard to conflict-of-laws principles. Any dispute will be resolved in the state or federal courts located in Williamson County, Texas. [TODO: legal review — confirm forum + venue clause is enforceable for our customer base.]
Changes
When we change these terms, we update the "Last reviewed" date at the top. Material changes will be announced in our newsletter.
Contact
Questions about these terms go to the email address on our Contact page.