A new stop for local sports fans
Sports fans in Georgetown will soon have a new place to shop. Rally House, a retailer known for officially licensed professional and college team merchandise, is coming to Wolf Ranch Town Center. The store will offer a wide selection of apparel and accessories for fans looking to show off their team pride close to home.
This will be the first Rally House location in Georgetown, adding to the growing list of retail options at the shopping center. While it is new to the city, the brand already has a Central Texas presence, including a location that opened at Round Rock Premium Outlets in September.
What’s planned
According to a filing with the Texas Department of Licensing and Regulation, construction is expected to begin in February. The project will involve remodeling an existing retail space within Wolf Ranch Town Center, with work anticipated to wrap up in April. Once complete, the store will bring Rally House’s familiar lineup of licensed sportswear to Georgetown shoppers.
Rally House specializes in merchandise for both professional and college teams, giving fans plenty of options for game days, gifts, or everyday wear.
Looking ahead
With its mix of team apparel and accessories, Rally House is shaping up to be a popular addition for locals who love sports and school spirit. As opening plans move forward, it’s one more sign that Wolf Ranch Town Center continues to grow as a go-to shopping destination in Georgetown.
More info
Location: 1013 W. University Ave., Suite 225, Georgetown, TX
Opening: Construction begins February, estimated completion April
Website: rallyhouse.com
Updated August 23, 2026 to reflect substantive changes.
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