Co-publisher and editor
Ashley Larkin
Ashley Larkin is co-publisher and editor of WilCo Guide and its local publications.
Read Ashley's stories
About WilCo Guide
About WilCo Guide: Williamson County, made easier to know.
WilCo Guide is a creator-publisher local information hub for Williamson County. We bring together the publications residents already know with the useful local tools they need next.
Our origin story
We wanted better local information, too.
Ashley and TJ started Leander Scoop in 2024 because they wanted a simpler way to keep up with the place they called home. They wanted to know which restaurants were opening, what was being built, which businesses were worth discovering and what was happening nearby.
Williamson County kept growing, and the need was bigger than one publication. WilCo Guide became the master brand and countywide home for local businesses, jobs, events, stories and the other useful information that helps residents make more of where they live.
One local network
WilCo Guide is the master brand.
Each publication serves a distinct audience and point of view. All of them belong to one Williamson County information hub.
WilCo Guide
The master brand and countywide home for useful local information.
Leander Scoop
Local discoveries, openings and community stories for Leander.
Round Rock Scoop
Local discoveries, openings and community stories for Round Rock.
WilCo Seniors
Useful local information for older adults and the people who support them.
What WilCo Guide is building
Useful local information, all in one place.
These are the core sections today. We will keep adding useful local information and features as they earn a clear place in the guide.
- 01
Businesses
Find local places, understand what they offer and hear directly from the people who run them.
Explore - 02
Jobs
See opportunities from employers across Williamson County.
Explore - 03
Events
Make plans with a practical calendar of things happening nearby.
Explore - 04
Stories
Understand the people, openings and changes shaping local life.
Explore
For local businesses
Important ways to participate are free.
Paid products may add reach or richer features, but basic participation is intentionally accessible. A business should not have to buy an ad just to share accurate information with its community.
- Claim your profile
Claim or create a basic business profile
Give residents accurate, useful information about your business.
- Post a job
Post a local job
Share a real opening with people who want to work close to home.
- Submit an event
Submit a community event
Help neighbors find something worth doing in Williamson County.
- Start an interview
Share your story in a business-owner interview
Tell residents what makes your business different in your own words.
How we work
Technology helps us move. Local judgment tells us where to go.
WilCo Guide uses technology to organize information, connect related facts and make local discovery easier.
Real people still decide what matters, verify what we can, visit local places and bring firsthand experience to the work. Business-owner interviews add deeper, first-person knowledge that a scraped directory cannot provide.
The goal is to make Williamson County easier to understand and help residents and local businesses find one another.
Who we are
The people behind the guide.
Co-publisher
TJ Larkin
TJ Larkin is co-publisher of WilCo Guide, the Williamson County platform behind Leander Scoop, Round Rock Scoop, WilCo Seniors and its other local publications.
Start exploring
Find something useful close to home.
Explore local businesses, jobs, events and stories, or choose the publication that fits your part of Williamson County.